The short answer
A good electronic press kit tells a stranger who you are, why you're worth booking and how to reach you inside two minutes. The three sample kits below show that for a singer, a band and a DJ. The artists are made up so we can show the choices clearly. To build one as a real link, use Artistboard's free press kit.
Made-up artists, so every choice is easy to point at. Each card is the opening a booker would see first.
Solo singer, playing clubs
Mara Quill is a Tucson songwriter writing about leaving small towns and missing them anyway. The single "Route 86" passed 40,000 streams in its first month, and the first headline night sold out a 200-cap room in April. Next: a five-song EP in October.
Why it works: A place, a subject and a result in three sentences. A talent buyer now knows what size room this artist can fill.
Four-piece band, pitching festivals
Low Tide Radio is a four-piece surf-rock band from San Diego. Last summer they played 31 shows across seven states, supported two national tours through California, and sold $6,200 of merch on the road. Live clip below, filmed at full volume.
Why it works: Festivals are buying a live show, so the show count and the merch figure do more than any adjective could.
DJ, looking for a residency
KITO plays peak-time house, and has held a monthly at a 400-cap Denver club for two years. The room averages 310 through the door on those nights. Recent support: three touring headliners. Full set recording linked below.
Why it works: A venue owner reads "310 through the door" and does the math on the bar. The full set shows how the night gets built.
A result beats a description. Nobody books "genre-defying."
One featured song, so they don't have to choose.
Current figures, honestly stated. Old numbers look worse than small ones.
For anyone booking a room, this is the part that decides it.
Landscape, portrait and live, with the photographer credited.
Booking contact with a phone number and an email.
One page you can scan in two minutes: a strong first line, a featured song, current numbers, photos, a live clip, upcoming shows and a contact name.
No. The artists above are made up so we can point at each choice. Real kits belong to the artists who made them.
Name every member, and lean harder on live proof: shows played, regions covered and merch sold.
A link is better because you can change it after you send it, and it plays your music. Keep a PDF for the bookers who ask for a file. Artistboard's free press kit gives you both.
One link with your music, photos, videos, shows, contacts and numbers that sync automatically. Free for life, and it's the front door to the full management suite.
artistboard.comPress kit free for life, no card. Full management suite from $29 a month, billed yearly.